Content Marketing (with Chris Greene)

What’s the best way to make the phone ring as a small business?  I’ve heard paying for live phone transfers, paying for internet leads, hitting up other agents and asking for the policies they can’t write?  My guest today would suggest to you that it’s content marketing.  Chris Greene is successfully building a national brand as the Flood Insurance Guru and he’s on with me to discuss creating content.   


Welcome to Episode 30


I first heard of Chris when he decided to do 365 flood videos in 365 days.  That’s turned into his new goal of 500 videos in 500 days.  Now there’s also a podcast, a blog, a Facebook page…I’m exhausted just talking about this.

Chris is an animal.

If you’ve seen any of his stuff, it’s not salesy, it’s informative.  He’s passionate about educating those who need the information, not on selling flood insurance.  But, you better believe he’s going to be one of the most successful flood insurance agents in the country.

I’ve talked to content creators in the past and the content vault usually seems to come from the same place…the people you’re already talking to.  When those people have questions, write them down.  If one person is asking it that means that a lot of people are probably wonder it as well.  It’s the perfect way to have a bank of questions to pull from to start creating that blog or shooting those videos.

My 2 biggest takeaways from this episode are:

  • Content seems like a massive, daunting mountain that you have to continue climbing.  The truth is that it’s not as bad as it seems.
  •  Consistency is more important than graphics, polish and flare.  Just be consistent and you’re ahead of 98% of your competition. 

“I don’t want to put out content just to put out content.  I want it to be valuable.” (Chris Greene – The Flood Guru)

Watch the show below or catch it on our podcast all the way at the top.