Using FB groups to build authority and generate leads (with Aurora Mullett)
Welcome to Episode 35
2 years ago, Aurora started building community pages for areas in her state that are high risk fire areas. She has proved herself to be an expert for those in these communities that have suffered, are suffering or could potentially suffer from the devastating effects of fire. She has aproximately 1800 people in one of her groups.
Through these community pages Aurora has generated over 6000 leads in 2 years and has currently written over 1.8M in new premium in 9 months.
Because of her interaction in her groups, she has become the authority to the members and when they need help or have a question, guess where they turn? Yep! Right to Aurora. In fact, at times she has had too many requests for help that she has had to elicit the help of other brokers in her area. Sounds like a great problem to have.
My 2 biggest takeaways from this episode are:
- Building authority and carving out a niche is a solid way to generate new leads, improve your close ratio and retain your clients.
- Find a pain point for your prospective clients and solve it. You’ll have them beating down your door trying to hand you their money.
“When the community sees that you are focused on providing a solution for a problem, then they start to trust in what you’re doing as a whole for the community.” (Aurora Mullett – Intrinsic Insurance)
Watch the show below or catch it on our podcast all the way at the top.