Internet leads are about the least sexy thing in the insurance industry.  Almost everyone has tried them at some point and almost everyone gives up on them.  But what if you could make it work?  

Welcome to Episode 18

Imagine being able to grow in a scalable way.  Just spend more money and write more profitable business.  That would be sweet right?!  That’s probably one of the reasons we have all been lured into purchasing internet leads at one point or another.

BUT….. What if you could actually make it work?

Well, Shayna Levin and her team at The Levin Insurance Agency are doing just that.  How you ask?  Well, you’ll have to watch/listen to the show for all of the details, but here are the highlights.

They are coming up on their 2 year mark on the independent side and are at 4M in premium.  Those are great numbers for any agency, but especially for a newer one.

Over the past 5 years they have spent close to one million dollars purchasing leads which sounds like A LOT and IT IS, but if someone said, “hey give me a million dollars and i’ll give you back 2″…would you do it?    That’s really the whole basis behind having something that is scalable.  Knowing that if you spend X you will get Y in return.

Shayna says that on of the main things that they are doing right is that they have a process….and not just a process…but a SALES process.  They use automation and a lead management software to help them know where each prospect is in their journey to becoming a client.

I love talking to people like Shayna who are running their agency like a business instead of just owning a job.

Watch the show below or catch it on our podcast above.

My 2 biggest takeaways from this interview are:        

• Regardless of what business you are in, you need a good sales process.  It doesn’t have to be scripted, it doesn’t have to be long, it just has to work.
• No one is amazing at everything.  As business owners we need to hire out our weaknesses or partner with someone who is strong where we are not.

   “You have to be willing to spend money to make money.” (Shayna Levin – Owner)